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A redesign combined with a revamped communications strategy
In 2024, the PSPBB continues its transformation with a brand-new visual identity and the launch of a redesigned website, ten years after the previous version. Launched at the end of September, this website marks a crucial step in the overhaul of our communication.
During the 2022-2023 season, we had already initiated this renewal process by choosing a new logo and redesigning our communication materials. These steps were carried out by the Hartland Villa graphic design studio.
At the beginning of 2023, an AMO (Project Management Assistance) was appointed to conduct an audit and direct the complete redesign of our websites. This project involved consulting all PSPBB stakeholders: administrative and teaching staff as well as students.
The public procurement procedure, launched in summer 2023, was awarded to the Eclydre agency at the end of that same year. After 8 months of intensive collaboration, we are proud to present a modern and dynamic website, designed to promote the PSPBB, the only French institution bringing together the three disciplines of performing arts: music, dance, and drama. It reflects our ambition to strengthen our position both nationally and internationally, while highlighting our excellence-driven courses.
A single website for an enhanced identity
From now on, all the content previously scattered across four distinct websites is centralised in one. Whether you are looking for information and news about the PSPBB or each of its departments, everything is brought together in a modern, fluid interface suitable for all types of devices.
The unique identity of each department is also emphasised with a page dedicated to each one of them:
Music: https://www.pspbb.fr/en/music-department
Dance: https://www.pspbb.fr/en/dance-department
Drama/ESAD: https://www.pspbb.fr/en/dance-department
A space designed to celebrate all those who play a part in the dynamics of our institution
Our new website is all about visuals and features a wide range of photos and videos. New features have been added to enhance the user experience, including a directory with filter options for administrative staff, teaching staff, students and alumni, a search engine and the ability to share content directly on social media. The website is also available in English.
Furthermore, the public events agenda and the news, now sorted by type and department, have been upgraded to allow everyone to keep up to date with the development of our school and those who bring it to life!
